Schema markup can significantly improve your ranking and visibility in search results. But what is Schema Markup and how can you use it for your SEO strategy? This article tells you everything you need to know about the topic.

What is Schema Markup? Schema markup is a special code that helps search engines better understand the structure and meaning of your content. This allows the search engines to recognise relevant information on your page more quickly and to place you higher in the search results.

Schema markup is based on so-called structured data. These describe and categorise the content of your page using a set vocabulary. For example, you can use schema markup to indicate that a piece of information is the name of your company. Or you mark a date as the start of an event.

In short, schema markup gives search engines additional clues to understand the meaning and purpose of your content. This ensures better indexing and higher rankings.

Why is schema markup so important?

There are many reasons why you should implement schema markup on your site:

• Search engines understand your content better and can display it in a more targeted way.
• Your page will appear high up in the search results more often.
• Users see more meaningful snippets about your content.
• The click rate on your search results increases.
• You benefit from the increasing importance of the semantic web.

In short, schema markup is a must for improving your visibility and ranking in search.

What are the different types of schema markup?

There are different types of schema markup for different types of content:

• Organisation: E.g. for company names, addresses, logos.
• Person: For experts, influencers, team members.
• Event: For details on events.
• Product: For offers, prices, ratings.
• FAQ: For frequently asked questions.

The choice is large. Find the right schema markup for each of your contents.

How to implement schema markup

You do not need any programming knowledge for the implementation. You can use tools to generate the schema markup automatically. Then simply paste the code into your page.

Here are three tips to get you started:

1. Use tools like the Google Structured Data Markup Helper to find the right schema markup.
2. Paste the generated code on your page, either manually or with plugins.
3. Test your schema markup with the Google Structured Data Testing Tool.

The more structured data you use on your site, the better. But be sure to mark only visible content. With the right approach, Schema Markup becomes a valuable part of your SEO strategy!